Events Past

During DW! São Paulo Design Week, JADERALMEIDA presents Scales by Gesture, a journey that reveals how the intentional, precise human gesture is the origin of all scales in its creative universe. Between March 5th and 14th, the public is invited to traverse two complementary destinations in São Paulo: JADERALMEIDA In&Out and JADERALMEIDA Little Wishes. At each location, a distinct dimension of the brand manifests itself, from architecture to atmosphere, from furniture to objects, from material to detail. Under the motto Scales by Gesture, the experience proposes a close look at what sustains creation: the gesture as a starting point and as a synthesis. What begins in the hand gains scale in space. What begins as intention expands into experience. The journey guides the visitor from macro to micro, also revealing new releases, unprecedented finishes, and new developments from the In&Out collection, dedicated to outdoor areas, and Little Wishes, which brings together objects, lighting, art, and collectible pieces.